"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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Why your donors hesitate with bequest gifts (and how to make it easier).
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Want donors to feel your story? Learn when to add details — and when to hold back.
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The world's changing fast. Here's why looking back could boost your future donations.
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When AI polishes your stories, it erases what donors care about most. Here's what to do.
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These timeless principles of fundraising don't cost a penny. But they could raise millions.
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Real examples from my mailbox show how small changes can make your appeals shine bright.
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One voice speaks louder than two. Here's how to handle multi-signature appeals gracefully.
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Should you mention that big donation in your appeal? The answer might surprise you.
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Recent donors are your best prospects. Jeff explains why holding back could hurt you.
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Close the gap between your donors reading an appeal and giving with these proven techniques....
Want donors to feel your mission? Stop writing articles. Start setting scenes instead.
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Logic alone won't move hearts. Why emotional appeals inspire donors to give.
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