Figuring the ask amount values on your donation page (VIDEO)
VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS
Fundraisers, are you unclear on how to set your suggested gift amounts on your website's donation page?
It's not a one-size-fits-all answer, but you can easily figure it out! I first learned this helpful tip from Dr. Adrian Sargeant, co-founder of the Institute for Sustainable Philanthropy.
In this video, I'll give you a formula to use, and you can apply it to your single gift and monthly gift options on your donation page.
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