Gift Catalog of Miracles

The holiday season is a special time to reconnect with family and friends, creating joyful memories together. It's also when we express our love through heartfelt gifts. We wrote and designed Serving Seniors' first-ever Gift Catalog of Miracles to tap into this spirit of generosity while showcasing the organization's impact in a tangible way.

Within these pages, donors find many gifts from the heart. Each one represents a way they can make the holidays — and every day — special for San Diego seniors living in poverty. The results validate this donor-relevant approach: the campaign achieved a 68.4% increase in giving year-over-year, while the cost to raise a dollar dropped from 12 cents to 6 cents.

The catalog invites donors to browse through and choose their gift — or gifts — they'd like to give. They fill out the order form and mail it back with their donation. The organization promises to use their gift in the most effective way possible, wherever it's needed most.

What makes a holiday gift catalog such an effective fundraising tool is its ability to show donors — in a very concrete and engaging way — the organization's many programs. It's a piece that pleases both donors AND the nonprofit's internal audiences. Win-win!

Pack Includes: 8-page gift catalog, 2-page order form, remittance envelope, and outer envelope. The donor can make a holiday donation in honor of a friend or family member. They can download an ornament, print it, sign it, and give it to their chosen recipient with love.