You've found a Fundraising Writing "Easter egg!"
(1 bonus point for you)
(May you always remember to avoid empty urgency by starting with pathos!)
While you're here...
Why not read a little more?
Here are a few blog posts you might like:
1. Do Your Fundraising Stories Give Away the Ending?
2. The 1 Forrest Gump Fundraising Secret You Need
3. How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal
4. 7 Boring Ways to Transform Your Fundraising