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Appeal Letter Pack
Channel: Direct Mail
Audience: Montgomery Parks Foundation donorsÂ
About: This appeal highlights the urgent need to preserve and enhance Montgomery County's parks in an era where children are increasingly disconnected from nature. It shares powerful personal stories. A mother's daughter spoke her first wordâ"turtle"âat a nature center. A young visitor to local gardens grew up to become their director.
The letter makes a compelling case for the new Nature Nook project and broader parks initiatives. With matching funds available to double each gift, donors can help create transformative experiences in Montgomery Parks for future generations. Donors' support ensures these vital community spaces remain beautiful, safe, and welcoming for all.
The sample below is for the monthly donor segment. Other segments included annual donors, major donors, lapsed donors, and never-givers.
Pack Includes: 4-page letter, reply form, outer envelope, and reply envelope.
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