Appeal Letter Pack
Channel: Direct Mail
Audience: Donors of Idaho Youth Ranch
About: We wrote this year-end appeal to illustrate the need for support for hurting Idaho kids by telling the story of a teen girl living with childhood trauma. Donors are told, “Sometimes life turns on a moment. This could be your moment.”
"I'm buried alive with thanking all the donors who are coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we’ve had. Our response rates and average gift rates were up and we learned some great execution pieces to help us next year! Thank you so much!”
~ Whitney Springston, Marketing Director, Idaho Youth Ranch
Sign up for the Fundraising Writing Newsletter
Every week, you'll receive an email newsletter that's informative, practical, and even, we daresay, pretty fun. There's always more to explore in the world of fundraising writing.
It’s FREE. Unsubscribe whenever you want.
