Appeal Letter Pack
Channel: Direct Mail
Audience: Friends of the Blue Hills donors and members
About: This year-end appeal letter features Betty Boop, the #1 Bone-fide Super Sniffer of the 7,000-acre Blue Hills park outside Boston. Betty, a devoted German Shepherd, lives with her loving human, Jen. Together, they tirelessly patrol the park's trails, sniffing out dog poop and recording its locations. By engaging in "citizen science," they're on a mission to keep the trails clean and safe for everyone while protecting the Blue Hills' fragile ecosystem. Donors are asked to join them in their quest and help make a difference for all who enjoy this beautiful park!
This year-end campaign raised 53.3% more than the previous year's appeal.
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