TRUE CONFESSION:
When the pandemic hit, interest in donor newsletters jumped, as charities sought ways around isolation. Tom Ahern led the creative teams behind two new and highly lucrative donor newsletters introduced during pandemic times. Both are print, coordinated with companion emails. Both are written in-house (after training and ever-lighter handholding).
One is for a national charity. It now raises almost a half-million in extra gifts each time it mails. (It took about 4 issues to get it right.)
The other, for a local California charity, makes $70K+ every time it mails. (Again, it took about 4 issues.) That adds up to more than a quarter-million dollars in added charitable revenue annually for a small-ish organization.
Interested? Oh, there's more...
In both cases, as the newsletters were under construction, staff was also being trained. Both these NOW successful donor newsletters are NOW written in-house.
You curious?
"Would you ... and your boss (maybe even your board!) like to know exactly how such stewardship 'miracles' happen?"
Tom says, "Please, join me!"
What? In just a SINGLE intense super-sized 1.5-hour webinar (PLUS "All-You-Can-Eat" Q&A session) ... you will learn how to turn your organization's newsletter into a powerful stewardship tool that will increase donor retention and harvest added gifts!
When? March 27, 2025, Thursday, @ 1:00 PM Eastern US
Repeat in 2025? Sorry: There'll be just this one training session. This is your chance.
Special Guest? Yes! Tom will be joined by Lisa Sargent, donor communications specialist and fundraising copywriter. Lisa Sargent is the acclaimed author of Thankology, an example-rich book showing how to lift your donor retention to new highs through the often-overlooked power of proper thanking.
What's the deal with the Q&A session? Our UNIQUE All-You-Can-Eat Q&A is a surefire way to get all your questions answered. At our previous webinar (on bequests in January), 78 questions rolled in for 2 hours, 30 minutes AFTER the presentation finished. It was enlightening and fun!
Are CFRE credits available? YES! Full participation in the 90-minute training is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
What if I can't be at the live webinar or need to leave early? No sweat! You will have the recording of both the webinar training AND the Q&A session at your fingertips as soon as a couple of hours after the end of the training.
You will also receive the slides (PDF) of the entire presentation for future reference. (And you'll need that PDF ... since science says humans forget about 80% of what they hear today ... by tomorrow.)
Cost: A million bucks of know-how ... for US $129 per computer connection (fill a hall with a big screen!)
So ... my Dear Ambitious Colleague...
Can you really make serious money with a print donor newsletter ... in 2025?
If that strikes you as impossible, implausible ... maybe even ridiculous? ... get ready to accept the front-line truth ... >>> ... and open your charity's eyes (and its fundraising coffers) to the amazing benefits of print (& digital emailed) donor newsletters.
Please join us for this exclusive, unique (nothing else like it worldwide) SUPERwebinar training event...
You'll train with Tom Ahern, the international expert who literally WROTE THE BOOK on profitable donor newsletters.
"This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
Dale W., Fort Worth, Texas
Covered in this SUPERwebinar:
Donor Communications 101 (where newsletters fit into a relationship-building program), why your mom was wrong about flattery, how to deliver a sense of purpose (the secret to better donor retention), why your news can't all be happy talk, a profile of the average donor (do you really know whom you're talking to?), the incredibly successful Domain Formula for newsletters ... and much, more more.
You'll discover the FLAWS that kill response -- not enough warmth, telling the wrong story, too darn slow, lacks emotional gratification, makes poorly constructed offers, offers donors zero news that they'd actually care about, an ineffective "skimming" layer and just plain lousy headlines (right there, the kiss of death).
A SPECIAL MESSAGE for Executive Directors:
This is an organizational investment in getting your stewardship and relationship communications exactly right. (Almost guaranteed? No offense meant. But you've likely been doing it wrong.)
These lessons are about scientific insights. They apply to digital as well as print. They apply to annual reports as well as donor newsletters. And they apply to your websites as well.
This unique SUPERwebinar training event can easily pay for itself ... WHEN your charity executes its lessons and you release your "new and improved" donor-focused newsletter.
Testimonials from Past Webinar Attendees
🔴 "Thank you for the abundance and quality of information you’ve given! I’m taking away so many new ideas and excited to go back over what you’ve shared today. Your presentation and Q&A were stellar! Thank you, thank you!"
🔴 "I always think I am doing ok and then I attend something like this and learn there are so many more things to try! I love it!”
🔴 "Thanks for the great session folks! I’ll be rewatching in the future!"
🔴 "I have been telling folks about Tom Ahern’s emails for years. Fascinating stuff, and when you have the data, no one can argue."
🔴 "Loved every second!"
🔴 "I got so much value from your session. That was a Q&A to end all Q&As!! Love your work."
🔴 "Tom’s webinar taught me more than anything else I’ve learned in the five years I’ve been fundraising."
🔴 "I left that webinar feeling like I had just left church, humming a joyful song under my breath on the way out of the door. I could have soaked up your wisdom for days. Thank you for doing what you do. You are amazing."
🔴 "Thank you for the webinar. I love learning from all of you!"
🔴 "Thanks so much for such a brilliant webinar – one of the best I’ve ever attended. I love Tom’s straight-forward, down to earth, practical approach. I found it so inspiring and encouraging as well as giving me lots of new ideas. Thanks again to everyone involved!"
🔴 "Fantastic presentation, Tom!"
🔴 "Thanks for yet another great webinar yesterday. I had to leave just as the Q/A started, which makes me especially grateful for the recording. Thanks for all you teach and all you offer to me and so many others. Thank you for leading the way into a more loving world."
🔴 "The newsletter is still creating a buzz. Personally I am still evolving with my photo taking and article titles. Of course my writing too. Thank you for playing a major role in my donor communication journey. It’s working!"
🔴 "Tom! I have been absolutely ENAMORED with your work for years now. THANK YOU for ALL you do. I have been able to 3X my funding and grow it... by combining all I learned from you."
🔴 "This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
🔴 "Your presentation was stellar! It was sooooo helpful! So many great takeaways from the Q&A session. Thank you all.
🔴 "Thank you for these wonderful ideas. I'm a retired veteran who leads a team that raises money for veterans in need of emergency financial assistance. We all work pro bono and rely on these kinds of webinars for help with donors."
🔴 "So grateful to share this time and energy with you. YOU make my path easier and more lovely."
🔴 "You are all awesome. Thanks for your wisdom!"
🔴 "I ALWAYS learn something new with these webinars. Thanks for another great session! As always!"
🔴 "So many good tidbits and tons of illustrations."
🔴 "They’re fired up now. We projected your webinar and invited the gang. Best money EVER spent."
🔴 "WOW! What a shot in the arm on this VERY rainy day. THANK YOU for sharing your wisdom, experience and talent with me and the fundraising community.
🔴 "I'm a veteran communication designer but very new to fundraising. I found every bit of your webinar super informational and super actionable.
🔴 "So helpful to see examples of great work by other nonprofits."
🔴 "I found it all very helpful."
🔴 "Great webinar! Thank you for the inspiration, knowledge and wisdom! All the best."
🔴 "Outstanding and extremely beneficial."
🔴 "Webinar was exactly what I thought it would be, in a good way."
🔴 "I was very happy with what I learned."
🔴 "I really enjoyed the Q&A session at the end. It's long but I feel like other people bring up questions I wouldn't necessarily think to answer and get to glean the knowledge from the answers."
🔴 "This webinar was amazingly helpful. Thank you again for 'bringing it!'"
🔴 "Tom is awesome!!! I always learn so much from him."
🔴 "We are blessed to have you as a resource!"
🔴 "I'm so glad I attended. Thank you! So much good info!"
REGISTER NOW
CFRE Credits Available!
Full participation in the 90-minute training is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Our Special Guest Expert: Lisa Sargent
Lisa will be joining Tom's webinar to share her expertise and help answer your questions about stewardship, retention, and thanking!
Meet Lisa Sargent, an internationally acclaimed fundraising copywriter and author with nearly 20 years of experience. A certified expert in Philanthropic Psychology from the Institute for Sustainable Philanthropy, Lisa is renowned for transforming donor communications through her unique blend of behavioral science and storytelling.
She is the author of Thankology and a contributing author to Change for Better, with her work featured in leading publications including The Chronicle of Philanthropy and The Nonprofit Times. Her groundbreaking Donor Thank-You Letter Clinics, recognized by SOFII as "one of the top ten gifts for fundraisers," have become the most-visited resource in their history.
Lisa has contributed to multiple award-winning fundraising campaigns, earning Irish Fundraising Awards and the Gold Award for Fundraising Excellence. A passionate educator and speaker, she shares her expertise at major industry events including AFP ICON and Fundraising Everywhere, helping organizations deepen donor connections and inspire lasting generosity. Working from her New Hampshire studio affectionately known as "The Shire," Lisa continues to champion the transformational power of donor-centered communications.
Your moderator for Tom Ahern's Webinar
Julie Cooper, Principal and Fundraising Copywriter & Designer
JB Cooper LLC | FundraisingWriting.com
"Tom Ahern is possibly the greatest non-profit copywriter on the planet."
UK GURU RICHARD RADCLIFFE
The New York Times called Tom Ahern "one of America's most sought-after creators of fund-raising messages."
