Case for Support
Channel: Direct Mail and Donor Meetings
Audience: American Brain Foundation donors
About: We wrote and designed this compelling case for support to launch the American Brain Foundation's groundbreaking Neuroinflammation Initiative. The piece makes a powerful case for funding critical research into brain inflammation — a common thread connecting over 600 neurological conditions affecting 3 billion people worldwide.
Through engaging storytelling, expert testimony, and clear scientific explanations, the document illuminates how this innovative research approach could revolutionize treatment for multiple brain diseases simultaneously.
The case features transformative patient stories, like Justine who went "from cane to high heels," while highlighting the Initiative's progress in raising $5.5M toward its $10M goal. The piece concludes with a clear call to visionary donors to help advance this promising frontier of brain health research.
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