A fabulous "case for support"
answers a donor's most basic question:

"Why should I give YOU my hard-earned money?"

REGISTER FOR TOM AHERN'S WEBINAR

A fabulous "case for support" answers a donor's most basic question:

"Why should I give YOU my hard-earned money?"

Register for Tom's Case-Writing Webinar Here

"Why should I give YOU my hard-earned money?"

Answer this question convincingly in your appeals, on your website, in your newsletters, in your invites, and especially your annual report ... and you'll NEVER be short of funds.  Answer the question poorly ... and fundraising becomes an uphill battle. Learn how to make a great case for support in everything you say and send to donors.

 
YES! I WANT TO REGISTER FOR THE WEBINAR ON THURSDAY, MAY 29th!

Tom Ahern's promise to you and to your .org:

"Your donor communications, digital and print, will probably raise a lot more money ... if you make a few simple changes." 



A good case is essential for major-donor solicitation, especially in capital campaigns ... as every pro fundraiser already knows. 


But a good case is ALSO a tool that can do SO MUCH more.

The case you will confidently develop after this 1.5 hour "stretch" webinar can:

  • Attract far more first-time donors

  • Help you retain lots more existing donors

  • Grow your average gift size

  • Help your .org re-acquire those precious "lapsed" donors (since many of these so-called "lapsed" fell away simply because your case for support was non-existent, weak or irrelevant)

  • Increase fundraising's most important bottom-line metric: Life-Time Value (LTV).

    Quick review? LTV is the sum of all the gifts one donor makes, first to last. That last gift, by the way, might include a bequest. The average size of a charitable bequest in the U.S. in 2019 was $78,630. Wouldn't you like to have more of those coming in?

A good case for support is a prerequisite for record-busting success in ALL your fundraising ... whether it's your next grant application, your annual gala (especially if it's virtual), a new initiative ... or your all-important year-end appeal.

By the end of this 1.5-hour "outsized" webinar, attentive attendees will understand:

  • How case statements crucially differ from mission or vision statements ... and strategic plans

  •  The "3 big questions" that must be answered in a strong case for support

  • Important charity-persuasion concepts like "Make it bigger!" and "Localism"

  • Why "Be brief/Be brilliant/Be gone" is great advice, suited to today's distracted audiences

  • The high purpose of offers (and what makes a good one)

  • The concept of "hugs" in donor communications

  • Whether "moral challenge" fundraising is right for you

By the end of this 1.5-hour "MEGA" webinar, attentive attendees will deeply appreciate why:

  • The 1st gift will always be the hardest ... and yet is SO promising

  • Most charities assume the wrong power dynamics. "She is not your donor. You are one of her charities"

  • "Emotions rule" (neuroscience, not opinion)

By the end of this 1.5-hour "super-sized" webby, attentive attendees will learn:

  • How nonprofits use annual reports effectively as stealth case statements

  • About Dr. Siegfried Vögele's discovery of "mental nods," key to persuasion

  • Why taking your prospects from point A to point B is crucial to campaign success

  • Why statistics are the weakest ammunition in your persuasion arsenal (for most prospects, though not all)

  • A proven, fool-proof 4-part appeal formula that made a UK agency rich and its nonprofit clients even richer (i.e., able to do much more good)

  • The world's simplest case-writing formula: problem/solution.

  • My personal process ... one that's created dozens of successful cases

And let's not forget the "All You Can Eat" unlimited Q&A session immediately after!!!

  • Be prepared: this Q&A is different. So very much different from any other "after webinar" questions and answers session.

  • After our most recent 90-minute Tom Ahern webinar in March, the Q&A session ran for over 2 hours ... with multiple experts chiming in, offering detailed answers.

  • We've enlisted a star case expert for this edition of the All-You-Can-Eat Q&A, BTW! Who? A leading North American fundraising strategist, designer, author, and speaker, John Lepp!!!

Dear Tom,


On behalf of our team, I want to express our heartfelt thanks 🙏♥️ When we started, we were clueless, and you provided us with profound advice and direction.

Today, I am excited to share our case for support with you.


Svitlana P.
Tabletochki, Kiev

Just the Facts

"Writing Your Case for Support (with a mini-tour of annual reports)" Webinar


What?  In just a SINGLE intense super-sized 1.5-hour webinar (PLUS bottomless Q&A session) ... you will learn how to create a case for support that captures people's imagination ... and inspires greater giving from existing donors! PLUS-PLUS: a short dive into annual reports so you can 

Date & Time?  Thursday, May 29, 2025, from 1:00–2:30 pm Eastern (10:00–12:30 pm Pacific). The All-You-Can-Eat Q&A Session comes after and lasts as long as your questions keep coming!


Trainer?  Tom Ahern ... with special guest expert John Lepp during the Q&A session!


Will this popular webinar be offered again in 2025?  Sorry: just this once.


What's the deal with the Q&A session?  Our UNIQUE All-You-Can-Eat Q&A is a surefire way to get your questions answered. At our previous webinar in March (on newsletters), questions rolled in for 2 hours and 10 minutes AFTER the presentation finished. It was insightful and fun!


What if I can't be at the live webinar or need to leave early?  No sweat! You will have the recording of both the webinar training AND the Q&A session at your fingertips as soon as several hours after the end of the training. You will also get a PDF of the training slides, transcript, and other resources.

Is this approved for CFRE credit?  Yes! Full participation in this program is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. 

Your org's cost? $129. That price is per computer connection... 

 

What if you're a community foundation or an AFP chapter (we've had them both) and you wonder if you can throw Tom Ahern's webinar up on a BIG screen ... so you can invite a crowd to watch for the price of just one admission ... be our guest, you clever rascals! (Photo: Memphis fundraisers doing same, 2024.)

GO FOR IT!!! It's still just $129 per computer connection. Fill a stadium for one low price. 

(That would be so great.)

REGISTER NOW

Stepping in as Tom's special GUEST EXPERT during the 2nd portion of the show, for our signature "All-You-Can-Eat Q&A," will be John Lepp! 

headshot of John Lepp

John Lepp is the author of Creative Deviations and co-founder of Toronto-based Agents of Good, one of North America's most innovative fundraising consultancies. John (with others) will answer your questions in detail ... until you run out of questions.

 

A good case for support is a prerequisite for record-busting success in ALL your fundraising ... whether it's your next grant application, your annual gala (especially if it's virtual), a new initiative ... or your all-important year-end appeal.

By the end of this 1.5-hour "outsized" webinar, attentive attendees will understand:

  • How case statements crucially differ from mission or vision statements ... and strategic plans

  • The "3 big questions" that must be answered in a strong case for support

  • Important charity-persuasion concepts like "Make it bigger!" and "Localism"

  • Why "Be brief/Be brilliant/Be gone" is great advice, suited to today's distracted audiences

  • The high purpose of offers (and what makes a good one)

  • The concept of "hugs" in donor communications

  • Whether "moral challenge" fundraising is right for you

By the end of this 1.5-hour "MEGA" webinar, attentive attendees will deeply appreciate why:

  • The 1st gift will always be the hardest ... and yet is SO promising

  • Most charities assume the wrong power dynamics. "She is not your donor. You are one of her charities"

  • "Emotions rule" (neuroscience, not opinion)

By the end of this 1.5-hour "super-sized" webby, attentive attendees will learn:

  • How nonprofits use annual reports effectively as stealth case statements

  • About Dr. Siegfried Vögele's discovery of "mental nods," key to persuasion

  • Why taking your prospects from point A to point B is crucial to campaign success

  • Why statistics are the weakest ammunition in your persuasion arsenal (for most prospects, though not all)

  • A proven, fool-proof 4-part appeal formula that made a UK agency rich and its nonprofit clients even richer (i.e., able to do much more good)

  • The world's simplest case-writing formula: problem/solution.

  • My personal process ... one that's created dozens of successful cases

On Thursday, March 24, 2022, at 1 PM Eastern ...
... in just a SINGLE intense super-sized 1.5-hour webinar ...
... you will learn how to create a case for support that captures people's imagination ... and inspires greater giving from existing donors!

Cost? $129

Will this popular webinar be offered again in 2022? 

Sorry: just this once.

 

Testimonials from Past Webinar Attendees

🔴 “I'm applying stuff I learned at your webinar daily... thanks."

🔴 “I have been telling folks about Tom Ahern’s emails for years. CEOs (that’s when I learned about him), development and marketing professionals, board members. Fascinating stuff, and when you have the data, no one can argue.”

🔴 “Spectacular. Thank you Tom!!!!!!”

🔴 “Your presentation and responses in the Q & A lift me to continue the work. Thanks for all that you do for the field!”


🔴 “Thank you for the abundance and quality of information you’ve given!  I’m taking away so many new ideas and excited to go back over what you’ve shared today.  Your presentation and Q&A were stellar!  Thank you, thank you!”

🔴 “THANK YOU.  This information was AMAZING!”

🔴 “Thank you so much! You generated some great ideas that I will pursue. I appreciate you taking the time to answer my question.”

🔴 “What a glorious buffet of brain power you folks are sharing!”

🔴 “I always think I am doing ok and then I attend something like this and learn there are so many more things to try! I love it!”

🔴 “So thankful for this great webinar!”

🔴 “Thanks for the great session folks! I’ll be rewatching in the future!”

🔴 “I love this work and your guidance! Thank you to everyone for your wisdom, your questions, and your contributions!”

🔴 “I'm so glad I attended. Thank you! So much good info.”

 

🔴 “Loved every second.”

🔴 “Thank you for sharing your time and expertise–invaluable!”

🔴 "I got so much value from your session. That was a Q&A to end all Q&As!! Love your work."
 

🔴 "Tom’s webinar taught me more than anything else I’ve learned in the five years I’ve been fundraising."

🔴  "I left that webinar feeling like I had just left church, humming a joyful song under my breath on the way out of the door. I could have soaked up your wisdom for days. Thank you for doing what you do. You are amazing."

🔴  "Thank you for the webinar. I love learning from all of you!"
 

🔴  "Thanks so much for such a brilliant webinar – one of the best I’ve ever attended. I love Tom’s straight-forward, down to earth, practical approach. I found it so inspiring and encouraging as well as giving me lots of new ideas. Thanks again to everyone involved!"
 

🔴  "Fantastic presentation, Tom!"

🔴  "Thanks for yet another great webinar yesterday. I had to leave just as the Q/A started, which makes me especially grateful for the recording. Thanks for all you teach and all you offer to me and so many others. Thank you for leading the way into a more loving world."
 

🔴  "The newsletter is still creating a buzz. Personally I am still evolving with my photo taking and article titles. Of course my writing too. Thank you for playing a major role in my donor communication journey. It’s working!"
 

🔴  "Tom! I have been absolutely ENAMORED with your work for years now. THANK YOU for ALL you do. I have been able to 3X my funding and grow it... by combining all I learned from you."

🔴  "This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
 

🔴  "Your presentation was stellar! It was sooooo helpful! So many great takeaways from the Q&A session. Thank you all.
 

🔴  "Thank you for these wonderful ideas. I'm a retired veteran who leads a team that raises money for veterans in need of emergency financial assistance. We all work pro bono and rely on these kinds of webinars for help with donors."
 

🔴  "So grateful to share this time and energy with you. YOU make my path easier and more lovely."

🔴  "You are all awesome. Thanks for your wisdom!"

🔴  "I ALWAYS learn something new with these webinars. Thanks for another great session! As always!"

🔴  "So many good tidbits and tons of illustrations."
 

🔴  "They’re fired up now. We projected your webinar and invited the gang. Best money EVER spent."

🔴  "WOW! What a shot in the arm on this VERY rainy day. THANK YOU for sharing your wisdom, experience and talent with me and the fundraising community.
 

🔴  "I'm a veteran communication designer but very new to fundraising. I found every bit of your webinar super informational and super actionable.
 

🔴  "So helpful to see examples of great work by other nonprofits."

🔴  "I found it all very helpful."
 

🔴  "Great webinar! Thank you for the inspiration, knowledge and wisdom! All the best."

🔴  "Outstanding and extremely beneficial."

🔴  "Webinar was exactly what I thought it would be, in a good way."
 

🔴  "I was very happy with what I learned."

🔴  "I really enjoyed the Q&A session at the end. It's long but I feel like other people bring up questions I wouldn't necessarily think to answer and get to glean the knowledge from the answers."

🔴  "This webinar was amazingly helpful. Thank you again for 'bringing it!'"

🔴  "Tom is awesome!!! I always learn so much from him."

🔴  "We are blessed to have you as a resource!"

🔴  "Thank you for the great webinar!"

"Tom Ahern is possibly the greatest non-profit copywriter on the planet."

UK GURU RICHARD RADCLIFFE

 

Tom Ahern Wrote the Book on Case Statements! 


Tom's book, Turning Doubters Into Donors: How to Make a Compelling Case for Your Cause, is the premier how-to resource for writing a case for support.

You can learn directly from Tom about how to write a case statement in his webinar on May 29th! 

SAVE YOUR SEAT

Your moderator for Tom Ahern's Case for Support Webinar...

Julie Cooper, Fundraising Copywriter
_______________________________

The New York Times called Tom Ahern "one of America's most sought-after creators of fund-raising messages."

 
Tom Ahern

Tom Ahern is one of the world's foremost experts on fundraising communications.

His clients include USA for UNHCR (fundraising for refugees), the Tomaquag Museum (Indigenous), Ithaca College, Lansing Arts (MI), the North Carolina Arboretum, the Marine Mammal Center (CA), the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, and many more. His services for these various clients include case development, direct mail, donor newsletter development, donor comms audits, online course development and staff training.

Tom's specialty? Changing underperforming donor communications programs into moneymakers, using the latest discoveries in psychology and neuroscience. He has authored seven how-to books on donor communications (all highly rated on Amazon) and speaks internationally. He is a member of The Case Writers creative collective. His free how-to newsletter has more than 10,000 subscribers. His website is aherncomm.com.

Don’t Wait! Register Now
For Tom Ahern's Webinar:
Writing Your Case for Support (with a mini-tour of annual reports)

Tom says, "Give me 90 minutes and I'll show you how to boost your fundraising revenue with words and images."

REGISTER FOR TOM AHERN'S CASE FOR SUPPORT WEBINAR